In 2004, Christine Edwards swapped her executive life as Category Controller for United Biscuits and founded Big River Solutions.
It was a time when technology and economic overheating (swiftly followed by the recession) were changing shopper behaviour and expectations. Christine saw that the world of FMCG business was struggling to find a way through this maelstrom, to survive and thrive.
With decades of experience operating as a key player in the evolution of category management and shopper marketing Christine was – and remains – equipped with the expertise to provide practical solutions that enable businesses to enhance their brand positioning and so boost growth.
Fast forward to today, and Big River now comprises a team of 16 experts, each hand-picked to enable us to provide creative and practical solutions in the fields of Shopper Marketing and Category Development. Each selected to build the long-term client relationships for which we have become renowned. Each chosen to ensure we can provide the perfect team for every individual project. And each committed to exceeding expectations wherever we work.
Big River now has a stable of FMCG clients of all sizes operating globally.