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Frequently Asked Questions

These pages contain the answers to a number of frequently asked questions about category management and shopper marketing. If your question is not answered in these pages please contact us.

Category Management

What is Category Management?

What is the difference between Category Development and Category Management?

What is a Range Review?

Delivering Category Vision

What is a Category Vision?

A category vision is a forward thinking vision developed based on future trends.

What is a Category Captain?

What is the difference between qual and quant research?