Our Voice

That is what our employers expect us to do.

It has been just over a week since we were asked to go home and work. But how many were working from home already? According to the Office of National Statistics, 4.2 million people already worked form home as society was already adapting to remote working. The reason for work style change was down to […]

Category Management

Delivering Great Category Development

The Category Development Team A pivotal area of a business is the Category Development Team. Growing the pie, not growing share, doing the right thing and doing it well, preferably within the context of a forward-looking category vision, is what category development is about. At this point, we should also talk about the need to […]

Category Development, Category Management

15 Benefits of External Facilitation

Currently, we are helping many clients with their projects by delivering great outcomes through workshop facilitation. “External facilitators are unnecessary. We have people who can do that.” Thankfully this view isn’t expressed often but when it is, how do you respond? Here are our top 15 reasons to use external facilitators. The list isn’t extensive […]

Category Management

Who are you?

Results of a recent industry survey confirmed that not enough people know what we do. I thought it was time to change that. Here is a very quick introduction. We all know that management consulting firms exist to solve problems. This business model hasn’t changed in 100 years. Problem-solving is a key asset for any […]

Category Management

Total Excellence Journey: Step 1 Developing a 5 point plan

Our research confirms that creating category excellence is how to win in 2020. Why? The grocery industry is going through significant structural change as the industry adjusts to technology, economic and social impacts. Consumption patterns will emerge as consumers and shoppers become more influenced by environmental and healthy consumption patterns. So how will brands connect? […]

Category Development, Category Management, Retail news, Shopper Marketing