Some examples of our work

WhatDEVELOPING BEST IN CLASS

CATEGORY DEVELOPMENT FUNDAMENTALS
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The Case Study in Detail

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Task

To improve category development capabilities by developing best in class training and developing global merchandising principles
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Situation

The client was aware that their capabilities were not consistent across all of their markets and that they did not have a consistent approach to instore execution
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Action

Merchandising principles were developed by gathering best practice and the clients existing research. Training was then developed to elevate skills and train on the global merchandising principles. A pre workshop e-learning module was created to share some basic language with the delegates. We ran the pilot workshop and finalised all materials
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Results

Aligned look and feel to fixture execution Improved shopper metrics Commercial benefits
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