Create memories that last a lifetime

The quickest way to make people remember something is to make them laugh. It allows the audience to connect to the story.

Shocking statistic 1: People are turned off by data. Facts and figures are as great as supporting information. 75% of Executives make decisions from the gut. If the Executive connects to your story, you’ve connected with the Executives gut.

Shocking statistic 2: Most people speak at 150 words a minute. Now tell a story in 3 acts with 100 words per act.

Shocking statistic 3: The best presentations take 1-hour per minute. A 10 minute TED talk takes 10 hours of preparation. Why? Spontaneous talks are seldom memorable.

Rule of thumb 1: Everyone like receiving a present, so present your presentation. That is your gift to your audience.

Rule of thumb 2: Practice until you never get it wrong. Anyone can practice until they get it right.

Rule of thumb 3: Don’t practise, rehearse. Actors rehearse. Venues change, schedules collapse. Be prepared.

Rule of thumb 4: Have two versions of the same story. This way you can adapt to time.

Rule of thumb 5: Create memories

Fact 1: There is a reason the Gettysburg Address is only 272 words long and takes 2 minutes to deliver. It’s simple and concise. That makes it memorable.

Fact 2: Pixar is one of the best storytelling studios in the world. Why? Because every story follows the same formula. 

“Once upon a time…. Every day …..One day…. Because of that ….. Because of that…. Until…..”

Fact 3: Follow the 10: 20:30 rule. No more than 10 slides. Never speak longer than 20 minutes. Never use a font smaller than 30.

Fact 4: To get your audience’s attention, use a blank slide ( Go on try it… you’ll be amazed.)

Fact 5: People are persuaded by what they understand not what you say.


Remember these three rules:

  • Is it relevant?
  • Is it important?
  • Is it true?

Golden Rule: Its harder to speak for 10 minutes, than it is to speak for 1 hour


  1. Tell them what you’re going to tell them.
  2. Tell them.
  3. Tell them what you did.

Making a Speach

Once you have that speech memorised… add mistakes. Winston Churchill did that. It made the speech more authentic.

A bit of history…

Like the ancient Greeks who carved their stories on walls, we now leave our imprint in the form of memes in the cloud. From the discovery of French cave paintings drawn 1500 years ago to the first printed story of Gilgamesh, humans have tried to spread the word. 

Stone pillars were used to tell the story of Gilgamesh and replicated across Mesopotamia, Europe and Asia. It told the story of a civilisation that had a civic and political structure that worked. The reader was invited to ‘join up’ and become part of that tribe. Word spread quickly. 

Today we don’t have to use caves or stone. The telling of stories is a powerful medium that always has a part to play alongside digital communications. From Aesop’s fables, written 300 years BC, word of mouth has always enriched the message and outperformed mass production messaging.  Aesops, a slave and storyteller, collected tails he heard and committed them to memory. Over the centuries Aesop’s stories were added to and were eventually put to print, but not before the word had spread and an audience created.

The story isn’t changing although what we say is reverting back to the hearth. Today what we tell is evolving. Today the hearth is global, your tribe is worldwide and your story is instant. Has your team found their hearth