Sales and Marketing Training

Changing shopper behaviour to drive category growth

  Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]

Are we being proactive?

Are we being proactive? Are we making enough long term decisions? What are your top 3 business priorities for January? How can the category management process be reduced? No this is not a piece about personal effectiveness nor is it a prediction list. The question is aimed at those of us who return to work after […]

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