Landing the plane

  We have been very fortunate to work with some great clients over the years. When we ask them why they like working with us, they always reply “we know you will always land the plane’. When we ask them to explain that, they say “we can give you a project and we know that […]

Does anyone remember the photocopier?

I had just graduated having spent 3 great years in Newcastle. I had landed my ideal job with Rank Xerox, (the UK arm of Xerox). Xerox was the company that invented the copier, the mouse and the desktop publishing software that made Apple.  But the big bucks came from selling copiers. It was hard work, […]

Changing shopper behaviour to drive category growth

  Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]

Are we being proactive?

Are we being proactive? Are we making enough long term decisions? What are your top 3 business priorities for January? How can the category management process be reduced? No this is not a piece about personal effectiveness nor is it a prediction list. The question is aimed at those of us who return to work after […]

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