Category Development

Total Excellence Journey: Step 1 Developing a 5 point plan

Our research confirms that creating category excellence is how to win in 2020. Why? The grocery industry is going through significant structural change as the industry adjusts to technology, economic and social impacts. Consumption patterns will emerge as consumers and shoppers become more influenced by environmental and healthy consumption patterns. So how will brands connect? […]

Step changing your 2020, today.

As we all look forward to the next decade, here at Big River Solutions we celebrate our 22nd year in CPG commercial performance and transformation. Big River Solutions wishes all our clients, collaborators and candidates a fantastic new year ahead. In the first of our reports of this year to be released later this month, we […]

Create memories that last a lifetime.

The quickest way to make people remember something is to make them laugh. It allows the audience to connect to the story. Shocking statistic 1: People are turned off by data. Facts and figures are as great as supporting information. 75% of Executives make decisions from the gut. If the Executive connects to your story, […]

Empowerment has become a cliche

Empowerment has become a cliche and has fallen out of favour to be replaced by hesitation and fear of failure.  This has lead to a culture we like to call unmaking. Its that time in the corporate space continuum where nothing changes despite the rate of decisions made, increasing. The net result is that business […]

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