Flexible, tailored and effective consulting, facilitation and coaching support...

...to accelerate your business performance and embed ways of working

Big River Solutions

An organisation's commercial performance is accelerated when...

Big River Solutions

It identifies, quantifies and assesses the total market opportunity and potential threats for the consumer defined categories in which it competes, and sets the context for its brands to compete more successfully and sustainably

Two Circle

It drives sustainable growth and equity of the company’s brands across all categories in which they compete by exploiting relevant category growth opportunities whilst building sustainable and relevant propositions for target consumers, shoppers and retailers

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It ensures the company’s brands are consumers’ first choice at every relevant moment of consumption

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It ensures the company’s brands are shoppers’ first choice whenever they make the decision to buy from the Category, and to ensure that decision is acted upon when they make the purchase

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It secures sufficient and preferential support for the company’s brands within its Customers’ sphere of operation and influence

...but businesses are increasingly challenged...

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The external business environment is increasingly complex, dynamic and challenging…

Two Circle Blue

…which presents several key commercial challenges for competing organisations…

Three Circle Blue

…and places pressure on an organisation’s ability to find and exploit sources of growth with true potential...

Four Circle Blue

…whilst dealing with critical internal capability challenges

  • Rapidly evolving consumer needs and expectations
  • Transformative shopper access to goods and services
  • Dynamic and shifting retail landscape
  • Acceleration and fragmentation of media options
  • Emergence of highly focused micro competitors with global reach
  • Stricter social and environmental parameters for business activity
  • Growing the market and growing faster than the Market
  • Building brand equity and value in all categories where it competes
  • Delivering a valued consumer experience, consistently
  • Influencing and servicing the shopper wherever and whenever they wish to buy
  • Achieving and coordinating the required levels of customer support across all channels
  • Operating in a more digital, global and instantaneous market
  • Where should we compete?
  • How should we compete?
  • Can we compete?
  • What do we need to know?
  • Do we really understand what is happening and why?
  • Where is the potential and how do we access it?
  • Do our plans lead to effective innovation and activity?
  • How should we engage with our target market?
  • How do we respond to, and manage operational issues?

Big River Solutions will help you achieve your commercial ambition by winning in 4 critical moments of truth…

Point of Consumption

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Point of Purchase

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Point of Sale

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Point of Buying

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…by identifying and exploiting two key sources of growth…

Latent Opportunities

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Opportunities that are as yet undiscovered

Potential Opportunities

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Opportunities that are as yet undiscovered

…for your Categories and Brands across your total market value chain…

Consumers

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Shoppers

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Customers

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Suppliers

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We use multiple skill sets to provide flexible ways of working …

Coaching

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Facilitating

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Advising

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…guided by a logical, modular framework of commercial activity…

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Hindsight

Develop understanding of the important context, key issues and challenges facing the business

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Insight

Identify the underlying barriers and triggers for commercial success

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Foresight

Develop clear picture of success and the strategic and operational plans to achieve it

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Create

Efficiently translate plans into more effective innovations and activities

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Activate

Engage more persuasively and productively with your target consumers, shoppers and customers

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Drive

More efficient and effective management of operational requirements

…tailored to your commercial capabilities…

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Purpose

The team is clear on the purpose of the work and their roles within it

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Process

The work follows a logical process that fits with internal ways of working

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Organisation

The team is organised and structured to deliver their responsibilities efficiently

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People

The people engaged in the work are able to deliver their responsibilities

Develop Blue

Development

Development requirements are defined and accommodated within the work plan

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Support

The organisation will provide the team with the information, tools and support to deliver their purpose

...to deliver integrated, cross functional solutions that accelerate business performance

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Big River Solutions Consultancy will help you...

Accelerate Performance

Big River Solutions
  • Identify and exploit latent and potential opportunities for category and brand growth
  • Win more with consumers, shoppers and customers
  • Cross functional alignment, commitment and contribution to commercial ambition

Implement Pragmatic Solutions

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  • Develop understanding of commercial issues
  • Explore and define the underlying causes
  • Develop plans and solutions that are implementable

Deliver Expected Results

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  • Translate plans into innovative and effective activities
  • Engage with consumers, shoppers and customers more effectively and efficiently
  • Manage operational issues to deliver preferred outcomes

Be Flexible, Tailored, Effective

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  • Flexible, but disciplined approach to solving commercial issues
  • Tailored solutions to fit with internal capacity and capability
  • Led by experienced commercial practitioners

These are some of the ways we can help...

Category Vision

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Brand Positioning

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Consumer Digital Connections

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Point of Sale Optimisation

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Servicing Digital Customer

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We would be delighted to help:

info@bigriversolutions.com