Flexible, tailored and effective consulting, facilitation and coaching support...

...to accelerate your business performance and embed ways of working

BRS Consultancy

An organisation's commercial performance is accelerated when...

It identifies, quantifies and assesses the total market opportunity and potential threats for the consumer defined categories in which it competes, and sets the context for its brands to compete more successfully and sustainably

It drives sustainable growth and equity of the company’s brands across all categories in which they compete by exploiting relevant category growth opportunities whilst building sustainable and relevant propositions for target consumers, shoppers and retailers

It ensures the company’s brands are consumers’ first choice at every relevant moment of consumption

It ensures the company’s brands are shoppers’ first choice whenever they make the decision to buy from the Category, and to ensure that decision is acted upon when they make the purchase

It secures sufficient and preferential support for the company’s brands within its Customers’ sphere of operation and influence

...but businesses are increasingly challenged...

The external business environment is increasingly complex, dynamic and challenging…

…which presents several key commercial challenges for competing organisations…

…and places pressure on an organisation’s ability to find and exploit sources of growth with true potential...

…whilst dealing with critical internal capability challenges

  • Rapidly evolving consumer needs and expectations
  • Transformative shopper access to goods and services
  • Dynamic and shifting retail landscape
  • Acceleration and fragmentation of media options
  • Emergence of highly focused micro competitors with global reach
  • Stricter social and environmental parameters for business activity
  • Growing the market and growing faster than the Market
  • Building brand equity and value in all categories where it competes
  • Delivering a valued consumer experience, consistently
  • Influencing and servicing the shopper wherever and whenever they wish to buy
  • Achieving and coordinating the required levels of customer support across all channels
  • Operating in a more digital, global and instantaneous market
  • Where should we compete?
  • How should we compete?
  • Can we compete?
  • What do we need to know?
  • Do we really understand what is happening and why?
  • Where is the potential and how do we access it?
  • Do our plans lead to effective innovation and activity?
  • How should we engage with our target market?
  • How do we respond to, and manage operational issues?

Big River Solutions will help you achieve your commercial ambition by winning in 4 critical moments of truth…

Point of Consumption

Point of Purchase

Point of Sale

Point of Buying

…by identifying and exploiting two key sources of growth…

Latent Opportunities

Opportunities that are as yet undiscovered

Potential Opportunities

Opportunities that are as yet undiscovered

…for your Categories and Brands across your total market value chain…





We use multiple skill sets to provide flexible ways of working …




…guided by a logical, modular framework of commercial activity…


Develop understanding of the important context, key issues and challenges facing the business


Identify the underlying barriers and triggers for commercial success


Develop clear picture of success and the strategic and operational plans to achieve it


Efficiently translate plans into more effective innovations and activities


Engage more persuasively and productively with your target consumers, shoppers and customers


More efficient and effective management of operational requirements

…tailored to your commercial capabilities…


The team is clear on the purpose of the work and their roles within it


The work follows a logical process that fits with internal ways of working


The team is organised and structured to deliver their responsibilities efficiently


The people engaged in the work are able to deliver their responsibilities


Development requirements are defined and accommodated within the work plan


The organisation will provide the team with the information, tools and support to deliver their purpose

...to deliver integrated, cross functional solutions that accelerate business performance

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Big River Solutions Consultancy will help you...

Accelerate Performance

  • Identify and exploit latent and potential opportunities for category and brand growth
  • Win more with consumers, shoppers and customers
  • Cross functional alignment, commitment and contribution to commercial ambition

Implement Pragmatic Solutions

  • Develop understanding of commercial issues
  • Explore and define the underlying causes
  • Develop plans and solutions that are implementable

Deliver Expected Results

  • Translate plans into innovative and effective activities
  • Engage with consumers, shoppers and customers more effectively and efficiently
  • Manage operational issues to deliver preferred outcomes

Be Flexible, Tailored, Effective

  • Flexible, but disciplined approach to solving commercial issues
  • Tailored solutions to fit with internal capacity and capability
  • Led by experienced commercial practitioners

These are some of the ways we can help...

Category Vision

Brand Positioning

Consumer Digital Connections

Point of Sale Optimisation

Servicing Digital Customer

We would be delighted to help: