Designing Solutions, Delivering Results

Big River Solutions

Integration

The integration of the five key disciplines of:

  • Category Marketing
  • Brand Marketing
  • Consumer Marketing
  • Shopper Marketing
  • Customer Marketing

ensures that tools and skills relevant to the siloed operational units can be used by the team or individual to increase operational performance.

Go-to-market proposition

Activating the go-to-market propositions across category brand consume a shopper and customer, for example, can be directly attributable to the original project investigation and understanding of the category, brand, consumer shopper.

Outcome

This emerging theory ensures that all aspects of the operation are connected and understood within the operational unit and the boardroom