Research tells us that people are 22 times more likely to remember something if it is wrapped in a story than if it is just given as a fact due to the psychological and physical way we react to stories. Incorporating storytelling skills into our business communication has the potential to increase engagement and influence.
This one-day workshop is specifically designed to improve storytelling skills. It has been created to teach the basics. Delegates gain an understanding of why storytelling is important, the benefits of using this approach and how to create a story that delivers a commercial message.
- An understanding of how to develop a story and why this approach can deliver a better return.
The course will cover
- Why a storytelling approach can help improve the outcome
- The constituent parts of a story
- How to develop a story.
Location: available nationally
Cost: £800 per delegate excl VAT
3rd March 2020
All prices exclude VAT.
Prices quoted are per delegate inc lunch, refreshments and course materials.