Post pandemic, brands need to explore vibrant customer satisfaction. The aim should be clear : To present to all levels of employees from management. To the frontline staff at every decisive moment. When the customer meets the firm. All employees must understand the significance of creating a booming customer experience. Learnings Measuring customer satisfaction should […]
A recent McKinsey report states that ‘In the future, the most successful organizations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’ 2020/21 has been a challenging time for business. Now as we get ready to return to the ebb and flow of business […]
There are many aspects to creating commercial momentum, but often what used to work effortlessly in the past can begin to fail. It’s like walking through a treacle pond and no one knows how you got there or how to get out. Finding continuous and exceptional growth, year after year is unusual? How do you […]
Is your family fed up with the ’10 meal recipe in rotation’ trick? Don’t we miss that early morning £5 demi Cappo, that £4 #starbucks porridge and the £3 #grenadebar. Although, toast and a cup of tea for the 451st day are becoming a little repetitive. Lunch used to be something from #ITSU, a #cocacola and a packet of #Walkerscrisps. Now it’s […]
A recent McKinsey report states that ‘In the future, the most successful organizations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’ 2020/21 has been an interesting time. The business environment has become more complex, dynamic and challenging. In the last year, we have […]
In recent years we have seen a shift by CPGs to deliver today, without a strategic view of tomorrow. Resources have been redistributed to support this, with less priority being given to driving category growth. In the last few months, this seems to be changing with more conversations being had with CPGs around building competencies, […]
Your organisation wants to build a “Global” Category /Brand Vision and Strategy that is fully supported by your in-market teams. However, this raises some questions… • Our markets say they are “too different” to build a shared vision and strategy – can this work? • How will we keep the teams on board if they […]
We have often seen the same issue affect global businesses. They have created a global or regional category vision and drivers, which they then expect the market-based teams to adopt and apply. However, this brings with it some issues: • Will, your in-market teams align behind a centrally produced Category Strategy? • Is it fit […]
In the recent past, most FMCG businesses have driven growth at a steady pace, but this has changed. Evolving consumer and shopper behaviour, a more competitive environment and evolving channels have meant that our traditional approach to winning with customers is not enough. Besides, customers are upskilling and getting equally good at delivering the elements […]
