These series of reports are written to provide an understanding of what is impacting commercial excellence. Each report has a different subject area that we discuss with experienced commercial leaders
Things we have learned and some tools...
...we hope these help
On this page you will find white papers, surveys, podcasts and many more items to help you
Market Reports
Rebalancing Resources 2020 (with Covid update)
Each year we ask experienced practitioners to comment on the state of Category Management and Shopper Marketing in their businesses. This year we have expanded that discussion to include their perspectives on how well the critical Commercial Tasks performed, and how well developed the supporting Commercial Capabilities were.
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Rebalancing Resources - 2018
Written to spark your thinking, Rebalancing Resources™ 2018 will help you find or confirm your priorities and generate discussion for rebalancing your resources behind your growth drivers.
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