If you would like to explore your performance and identify areas for development, please complete one of the health checks below. A report will be emailed to you on completion
Things we have learned and some tools...
...we hope these help
On this page you will find white papers, surveys, podcasts and many more items to help you
Health Checks
Category Marketing Health Check
Brand Marketing Health Check
Consumer Marketing Health Check
Shopper Marketing Health Check
Customer Marketing Health Check
Market Reports
These series of reports are written to provide an understanding of what is impacting commercial excellence. Each report has a different subject area that we discuss with experienced commercial leaders
Rebalancing Resources - 2019
We hope that Rebalancing Resources™ 2019 will spark your thinking, help you find or confirm your priorities and generate discussion for rebalancing your resources behind your growth drivers.
To receive this year 2019 Rebalancing Resources select the download button below:
To receive this year 2019 Rebalancing Resources select the download button below:
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Rebalancing Resources - 2018
Written to spark your thinking, Rebalancing Resources™ 2018 will help you find or confirm your priorities and generate discussion for rebalancing your resources behind your growth drivers.
To receive this year 2019 Rebalancing Resources select the download button below:
To receive this year 2019 Rebalancing Resources select the download button below:
Send download link to:
Online Category Management - 2018
This report delves into hindsight, Insight and foresight to spark your thinking, helping you find or confirm your priorities and generate discussion for rebalancing your resources behind your growth drivers.
To receive this report select the download button below:
To receive this report select the download button below:
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One minute explainers
Fireside Chats
Podcasts are the most recent addition to our communications arsenal where members of our team of experts discuss a hot topic. Let us know if you would like to take part or have suggestions for topics
Generation Z
Discover how we are taking a proactive approach towards understanding Generation Z
Category Vision
Find out what we think about Category Vision in this discussion
Cat Man Basics
In this listen to Big River Solutions’ Category Management gurus on the value of getting the basics right
The Evolution of Promotions
In our third podcast hear a discussion on the evolution of in-store promotions in response to changes in shopper behaviour and expectation
The butcher, the baker, the candlestick maker
In our second podcast we scrutinise the impact discounters have had on the high street
Discounters, ignore or embrace?
Our first podcast took a look at the effects that the economic turmoil has had on shopper behaviour
Latest Thinking
The Magic Numbers
Numbers 13, 666, 2020 were walking down the street. Everyone around them was running for cover. 13 t...
Move over Maslow there’s a Nairn kid in town
We explore the fundamentals of what brands must get right to be successful and why Maslow may not be...
How did I nearly miss the opportunity?
I wanted to talk about opportunity, so thought I’d start with a pithy quote about it, only to find t...
Only a few knew where Wuhan City, China was on December 28th, 2019.
On December 31st the World Health organisation was informed that a ‘cluster of pneumonia cases of un...
You should be an octopus, it’d be good for you
Because you might just adapt and survive these trying times. Octopi, like other cephalopods, edit th...
Are you ready for the next economy?
With our cities beginning to morph into polo’s what can be done with them? Today Mark Dixon Fo...
Category Marketing and the Holy Trinity
Centring on Category Marketing, here is a quick guide to comprehensive Revenue Growth Management Her...
Support Consumer Choice through Positive Consumer Behaviour Change
Mondays are generally internal meetings and follow up calls as we get the working week underway. Tow...