Things we have learned and some tools...

...we hope these help

On this page you will find white papers, surveys, podcasts and many more items to help you

Newsletters 2021

Market Reports

These series of reports are written to provide an understanding of what is impacting commercial excellence. Each report has a different subject area that we discuss with experienced commercial leaders

Rebalancing Resources 2020 (with Covid update)

Each year we ask experienced practitioners to comment on the state of Category Management and Shopper Marketing in their businesses. This year we have expanded that discussion to include their perspectives on how well the critical Commercial Tasks performed, and how well developed the supporting Commercial Capabilities were.


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Rebalancing Resources - 2018

Written to spark your thinking, Rebalancing Resources™ 2018 will help you find or confirm your priorities and generate discussion for rebalancing your resources behind your growth drivers.

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Health Checks

If you would like to explore your performance and identify areas for development, please complete one of the health checks below. A report will be emailed to you on completion

Category Marketing Health Check

Brand Marketing Health Check

Consumer Marketing Health Check

Shopper Marketing Health Check

Customer Marketing Health Check

One minute explainers

Fireside Chats

Podcasts are the most recent addition to our communications arsenal where members of our team of experts discuss a hot topic. Let us know if you would like to take part or have suggestions for topics

Big River Solutions

Generation Z

Discover how we are taking a proactive approach towards understanding Generation Z

Big River Solutions

Category Vision

Find out what we think about Category Vision in this discussion

Big River Solutions

Cat Man Basics

In this listen to Big River Solutions’ Category Management gurus on the value of getting the basics right

Big River Solutions

The Evolution of Promotions

In our third podcast hear a discussion on the evolution of in-store promotions in response to changes in shopper behaviour and expectation

Big River Solutions

The butcher, the baker, the candlestick maker

In our second podcast we scrutinise the impact discounters have had on the high street

Big River Solutions

Discounters, ignore or embrace?

Our first podcast took a look at the effects that the economic turmoil has had on shopper behaviour

Latest Articles

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