Hindsight | Insight | Foresight | Create | Activate | Drive |

Shopper Marketing Health Check

Big River Solutions

Why should I do this?

  • It is quick and easy
  • Only takes 3 minutes
  • Helps pinpoint areas to work on
  • Provides a check list to review performance
  • Gives clarity on what to do next.

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We have a fact-based understanding of the key trends and dynamics affecting or being driven by shoppers, and have identified the key topics we need to understand and solve to drive Shopper growth for the Category and the company

We have defined Category, Brand and company growth drivers based on unique and actionable insights about our target shoppers

We have a 5-year Category Shopper Vision that has been translated into our business vision in the category and is supported by our strategic and tactical Shopper Marketing plans

Our innovation and activation programmes translate our Shopper Marketing plans into highly effective category-focused, brand-led solutions to unlock shopper growth

Our Shopper Marketing initiatives engage, influence and win with the Category’s target shoppers

We achieve the Shopper Marketing results we expect and actively manage the execution, effectiveness and efficiency of our Shopper Marketing activities

The strategic and operational roles of Shopper Marketing are defined and understood within our business

Our Shopper Marketing processes are fully integrated into all relevant strategic and operational processes within our business

Our Shopper Marketing organisation is efficient and fit for purpose

The people in our Shopper Marketing organisation perform their roles and responsibilities to the expected standards

We have appropriate and effective development programmes in place to ensure our people deliver excellence in their Shopper Marketing roles and prepare them for future roles

We have the necessary technical and personal support systems, tools and interventions in place to help people achieve excellence and thrive in their Shopper Marketing roles