Customer Marketing Health Check

Why should I do this?

  • It is quick and easy
  • Only takes 3 minutes
  • Helps pinpoint areas to work on
  • Provides a check list to review performance
  • Gives clarity on what to do next.

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    Your job title

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    We have a fact-based understanding of the key trends and dynamics affecting or being driven by customers, and have identified the key topics we need to understand and solve to drive Customer growth for the Category and for the company

    We have defined Category, Brand and company growth drivers based on unique and actionable insights about our target customers

    We have a 5-year Category Customer Vision that has been translated into our business vision in the category and is supported by our strategic and tactical Customer Marketing plans

    Our innovation and activation programmes translate our Customer Marketing plans into highly effective category-focused, brand-led solutions to unlock Customer growth

    Our Customer Marketing initiatives engage, influence and win with the Category’s target customers

    We achieve the Customer Marketing results we expect and actively manage the execution , effectiveness and efficiency of our Customer Marketing activities

    The strategic and operational roles of Customer Marketing are defined and understood within our business

    Our Customer Marketing processes are fully integrated into all relevant strategic and operational processes within our business

    Our Customer Marketing organisation is efficient and fit for purpose

    The people in our Customer Marketing organisation perform their roles and responsibilities to the expected standards

    We have appropriate and effective development programmes in place to ensure our people deliver excellence in their Customer Marketing roles and prepare them for future roles

    We have the necessary technical and personal support systems, tools and interventions in place to help people achieve excellence and thrive in their Customer Marketing roles