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Brand Marketing Health Check

Big River Solutions

Why should I do this?

  • It is quick and easy
  • Only takes 3 minutes
  • Helps pinpoint areas to work on
  • Provides a check list to review performance
  • Gives clarity on what to do next.

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We have a fact-based understanding of the key trends and dynamics affecting or being driven by brands, and have identified the key topics we need to understand and solve to drive growth for brands and for the company

We have defined Brand and company growth drivers based on unique and actionable insights about our target consumers, shoppers and customers

We have a 5-year Brand Vision that supports our business vision in the category and is supported by our strategic and tactical Brand plans

Our innovation and activation programmes translate our Brand plans into highly effective category-relevant, market -led solutions to unlock brand growth

Our Brand based initiatives engage, influence and win with the Category’s target consumers, shoppers and customers

We achieve the results we expect and actively manage the execution, effectiveness and efficiency of our Brand activities

The strategic and operational roles of Brand Marketing are defined and understood within our business

Our Brand Marketing processes are fully integrated into all relevant strategic and operational processes within our business

Our Brand Marketing organisation is efficient and fit for purpose

The people in our Brand Marketing organisation perform their roles and responsibilities to the expected standards

We have appropriate and effective development programmes in place to ensure our people deliver excellence in their Brand Marketing roles and prepare them for future roles

We have the necessary technical and personal support systems, tools and interventions in place to help people achieve excellence and thrive in their Brand Marketing roles