Designing Solutions - Delivering Results

Category Performance

Forming part of Commercial Excellence, Category Performance focuses on the resources that allow customers to move the good to great. By tracking and reacting to tactical issues around implementation, efficiency and effectiveness of in-market activations​ the category, brand, consumer, shopper and customer can align collaboratively.


Developing rigorous and commercially integrated strategic and tactical growth plans based on insight, vision and a deep understanding of market drivers

The Big River Solutions Framework for Commercial Performance for Growth

Category Marketing

When you need to deliver a game changer

Brand Marketing

Customer Marketing

Shopper Marketing

Customer Marketing