Understanding our shoppers and categories

BIg River Insights

With the availability of data increasing, many businesses struggle to convert this into insights and to incorporate these insights into day to day business processes.

Most companies are capturing only a fraction of the potential value from the data and analytics that currently exists within their business.

Converting data into actionable insights, that drives a deeper understanding of the causal factors that are affecting outcomes and drilling down to understand shopper / consumer /customer / channel, supports decision making and the identification of actions required.

Why do we need insights?

We are now awash with data, the question is

  • Do you have the correct data and are you generating actionable insights from it?
  • Do you have questions, but not the correct data to answer them?

To answer these questions Big River Solutions has partnered with key suppliers to ensure that our clients can access the right type of data to answer the question in hand or to identify opportunities.

This added to our practical and pragmatic approach, alongside many years of experience, will ensure the maximum return from the research/data.

There may be a requirement for additional data/research to be purchased/commissioned as a key input to some of our projects eg developing a category vision.


This is a selection of the areas we can assist you in:

Up-skilling your team in:

  • delivering optimum ad hoc research
  • turning data into insights

these are two of our open workshops available year round.

Delivering key research projects including –

Purchase Decision Trees

  • project management of research
  • stakeholder management
  • workshop facilitation to optimise ROI from research – creating strategies and action plans.

We can help in the following areas:

Ad hoc shopper research:

  • Quantitative and qualitative research
  • Observation
  • Ethnography
  • Semiotics

Loyalty card data

Video research

Virtual reality