Shopper Marketing

Shopper Marketing...

The application of a company’s resources to inform, influence, persuade and enable target shoppers to select and purchase from a particular category or brand in their preferred shopping channel

Winning at the point of sale...

Shopper Marketing drives growth by understanding and meeting shopper needs strategically and tactically with relevant, profitable and sustainable solutions that build market share and brand equity for the company’s portfolio at the Point of Sale and Point of Purchase

Shopper Marketing Solutions for Growth - Framework

Shopper Hindsight

Hindsight

Understanding key shopper trends and dynamics to identify key issues to solve for retail sales growth

Shopper Insight

Insight

Identifying the key drivers of shopper satisfaction and retail sales growth

Shopper Foresight

Foresight

Setting a vision for the category / brand relationship with shoppers and building the plans to achieve that vision

Shopper Create

Create

Developing shopper focused category and brand-led solutions to unlock retail sales growth

Shopper Activate

Activate

Activating and coordinating shopper focused initiatives across channels

Shopper Drive

Drive

Managing the execution, efficiency and effectiveness of shopper programs