Hindsight | Insight | Foresight | Create | Activate | Drive |

Customer Marketing

Customer Marketing...

To create, develop and then sustain the profitable distribution and support for a Category, Brand or Product by better meeting the determined needs of target customers and the shoppers they serve

Winning with customers...

Customer Marketing drives growth by understanding and meeting retailer and distributor needs strategically and tactically with relevant, profitable and sustainable commercial solutions that motivate and secure customer support for the category and company’s brands

Customer Marketing Solutions for Growth - Framework

Customer Hindsight

Hindsight

Understanding key Customer trends and dynamics to identify key issues to solve for customer growth and development

Customer Insight

Insight

Identifying the key drivers of customer growth and development

Customer Foresight

Foresight

Setting a Customer development vision and building the plans to achieve that vision

Customer Create

Create

Developing customer-focused, market-led solutions to unlock customer development

Customer Activate

Activate

Activating customer-relevant initiatives

Customer Drive

Drive

Managing the execution, efficiency and effectiveness of customer development initiatives to agreed standards