Consumer Marketing

Consumer Marketing...

To create, develop and then sustain the profitable consumption of a Category, Brand or Product by better meeting the determined needs of target consumers

Winning at the point of consumption...

Consumer Marketing drives growth by understanding and meeting consumer needs strategically and tactically with relevant, profitable and sustainable solutions that build market share and brand equity for the company’s portfolio at point of consumption

Consumer Marketing Solutions for Growth - Framework

Consumer Hindsight

Hindsight

Understanding key Consumer trends and dynamics to identify key issues to solve for consumption growth

Consumer Insight

Insight

Identifying the key drivers of consumption satisfaction and growth

Consumer Foresight

Foresight

Setting a vision for the category / brand relationship with consumers and building the plans to achieve that vision

Consumer Create

Create

Developing consumer-focused brand-led solutions to unlock consumption growth

Consumer Activate

Activate

Activating and coordinating consumer initiatives

Consumer Drive

Drive

Managing the execution, efficiency and effectiveness of consumer programs