Consumer Marketing

Consumer Marketing...

The application of a company’s resources to inform, influence, persuade and enable target consumers to select and consume a particular category, product or brand as a preferred solution to their needs

Winning at the point of consumption...

Consumer Marketing drives growth by understanding and meeting consumer needs strategically and tactically with relevant, profitable and sustainable solutions that build market share and brand equity for the company’s portfolio at point of consumption

Consumer Marketing Solutions for Growth - Framework

Consumer Hindsight


Understanding key Consumer trends and dynamics to identify key issues to solve for consumption growth

Consumer Insight


Identifying the key drivers of consumption satisfaction and growth

Consumer Foresight


Setting a vision for the category / brand relationship with consumers and building the plans to achieve that vision

Consumer Create


Developing consumer-focused brand-led solutions to unlock consumption growth

Consumer Activate


Activating and coordinating consumer initiatives

Consumer Drive


Managing the execution, efficiency and effectiveness of consumer programs