Brand Marketing

Brand Marketing...

To create, develop and then sustain the profitable demand for a Brand by developing and positioning its proposition and offer within the categories in which it competes to better meet the determined needs of target consumers, shoppers and customers

Building Sustainable Brands...

Brand Marketing drives growth by identifying and aligning with brand relevant category opportunities and drivers throughout the market demand value chain, thus strengthening the brands appeal at the key points of consumption, purchase, sale and support. Effective brand marketing eliminates the inefficiency of functional silo mentalities in business to unlock the brands true potential

Brand Marketing Solutions for Growth - Framework

Brand Hindsight

Hindsight

Understanding key trends and dynamics to identify key issues to solve for brand growth

Brand Insight

Insight

Identifying the key drivers of brand growth

Brand Foresight

Foresight

Setting a brand vision and building the plans to achieve that vision

Brand Create

Create

Developing brand-focused, market-led solutions to unlock category growth

Brand Activate

Activate

Activating Brand initiatives amongst target consumers, shoppers and customers

Brand Drive

Drive

Managing the execution, efficiency and effectiveness of Brand based programs to agreed standards