We are Category Marketing experts and advisors

Difference

Category Marketing is therefore different from “Category Management” or “Category Development” which are typical “customer marketing” capabilities designed to win customer support for supplier initiatives to influence the Point of Sale within the customer’s outlets, both online and offline

Value

Our focus is on helping our clients grow by better connecting their categories and brands to their target consumers, shoppers and customers. 

The Strategic Story

Category Marketing is a strategic capability for supplier companies – it sets the strategic context and gives a clear direction to its brands as to how to drive growth and development amongst consumers, shoppers and customers.

Big River Solutions
Category Marketing (2)

Category Marketing

“Category Marketing” is the application of a company’s resources to create, develop and sustain the profitable demand for a defined category of products through its brands against the determined needs of target consumers, shoppers and customers

Brand Marketing

Brand Marketing

“Brand Marketing” is the application of a company’s resources to create, develop and sustain the profitable demand for its brands against the determined needs of target consumers, shoppers and customers.

Consumer Marketing

Consumer Marketing

“Consumer Marketing” is the application of a company’s resources to inform, influence, persuade and enable target consumers to select and consume a particular category, product or brand as a preferred solution to their needs

Shopper Marketing

Shopper Marketing

“Shopper Marketing” is the application of a company’s resources to inform, influence, persuade and enable target shoppers to select and purchase from a particular category or brand in their preferred shopping channel

Customer Marketing

Customer Marketing

“Customer Marketing” is the application of a company’s resources to inform, influence, persuade and enable target customers to buy and support a category or brand in all their relevant channels and outlets