We are experienced Category Marketing advisors

Mission

Big River Solutions is a Category Marketing consultancy developing and delivering category and brand strategies and tactics, to drive sustainable growth through the Total Market Value Chain for CPG suppliers and retailers globally 

Vision

To be the leading commercial growth consultancy 

Purpose

To help build stronger consumer goods businesses by unlocking their full commercial potential 

Values

  • Bold – We are bold and audacious 
  • Innovative – We seek to develop and innovate continuously 
  • Adaptable– We tailor-make, not force fit, projects to fulfil our client’s needs 
  • Collaborative –We collaborate – internally & externally  
  • Ambitious – We over-deliver vs clients expectations, focussed at all times on delivering the best result  
  • Passionate – We are passionate about helping our clients win 
  • Challenging – We positively challenge, are pragmatic, honest, fair but firm 
  • Enduring – We ensure our work is sustained in the business 
Big River Solutions

The Strategic Story

Category Marketing is a strategic capability for supplier companies – it sets the strategic context and gives a clear direction to its brands as to how to drive growth and development amongst consumers, shoppers and customers.

Category Marketing

Category Marketing

To create, develop and then sustain the profitable demand for a consumer-defined category of products/services by developing and positioning its proposition and offer to better meet the determined needs of target consumers, shoppers and customers

Brand Marketing

Brand Marketing

To create, develop and then sustain the profitable demand for a Brand by developing and positioning its proposition and offer within the categories in which it competes to better meet the determined needs of target consumers, shoppers and customers

Consumer Marketing

Consumer Marketing

To create, develop and then sustain the profitable consumption of a Category, Brand or Product by better meeting the determined needs of target consumers

Shopper Marketing

Shopper Marketing

To create, develop and then sustain profitable sales of a Category, Brand or Product by better meeting the determined needs of target shoppers at the Point of Purchase and Point of Sale

Customer Marketing

Customer Marketing

To create, develop and then sustain profitable sales of a Category, Brand or Product by better meeting the determined needs of target shoppers at the Point of Purchase and Point of Sale