Case Study
Expertise Blue

Client 1: Performance transformation road map

Big River Solutions was asked to help a global organisation transform its effectiveness by creating a set of capabilities to be used to review the organisations Shopper Marketing and Category Development competency.

The findings from this review allowed Big River Solutions to identify key areas for development and to create a transformation roadmap.

Big River Solutions then went on to design training, piloting the courses and codifying before passing over to L&D for ongoing use. Furthermore, we helped to identify technology and data solutions required for a successful outcome.

This led to an immediate improvement in Advantage Group Survey results.

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Client 2: Aligning key growth strategies

Big River Solutions facilitated the creation of a category vision for an organisation in each of their geographically based business units, reflecting the local variation of consumption occasions, food trends, and shopping habits. This culminated in the creation of strategies and tactics.

With Big River Solutions assistance, our client created compelling selling decks to be shared with customers.

In addition, we ran co-creation workshops with customers, to allow our client and customers to align behind key growth opportunities and create strategies and tactics to deliver.

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Client 3: 'Voice of the Customer'

Following the results of a benchmarking survey, our client asked us to run a series of workshops to identify the potential actions required following feedback.

In developing the “The voice of the customer” program we enabled the client to identify some challenging operational prejudices in the work environment. Part of this discovery allowed the client to realign its core beliefs.

In using an impartial third party, the client was allowed to make some tough decisions and take key actions that would make the difference.

A year later the same benchmarking exercise delivered a significantly better outcome.

Big River Solutions helps FMCG businesses with customer marketing related projects

- Head of Europe Shopper Marketing