Big River Solutions was asked to help a global retailer transform its category performance by embedding category management principles and a category planning process, for its UK based business (demand and supply).
The retailer identified a pilot category and lead supplier. Big River Solutions created a category planning process and supporting materials. This included a simple set of templates which we then briefed the retailer and supplier on the data requirements. Big River Solutions conducted interviews with key personnel and stakeholders in both the retailer and supplier.
Workshops were created, delivered and facilitated by Big River Solutions, during which category management principles were trained and the category plan created for one business area.