We help global market leaders transform their business through research. Organisations that work with us make breakthroughs and move forward with confidence.


dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers

Brand Ambition

Brand Ambition is an independent, accessible and straightforward operation that can help you turn complex questions into clear actionable plans – and develop your team’s capability to deliver them.


Virtual Store Trials is a product designed to help retailers and manufacturers accelerate decision making by quickly finding out if potential retail scenarios actually work for them and their customers


By working with clients to strengthen their commercial capabilities and significantly improve execution of their plans


Shopper Intelligence is a unique subscription database of quantitative “voice of the shopper” benchmarks about the kind of “why” matters you can’t get from Scan, Loyalty Card or Panel data.

Measuring the UK for 8 years, SI covers more than 150 categories in all the main multiples including Discounter and Pharmacy chains and is now present in 10 countries.


“Business is about conversations between professionals. Conversations that result in profitable action. Sometimes they take place in small groups, and sometimes in large ones.

Our goal is to get to the heart of what you want to say and create a collaborative environment to engage and build relationships that drive the business agenda in the direction you want.

IT REALLY IS THAT SIMPLE!”  – Tony Orr – Managing Director