We came across First Purchase Research looking for a fresh interpretation of client analytics and insights. Led by Barry Lemon (ex Kantar Wordpanel), Big River Solutions and First Purchase Research combine to grow brands by identifying new shoppers. Data is a pandemic, knowing how to read it and use it is the panacea. First Purchase Research is […]
I recently presented at Food Matters Live on the topic of food to go, here is the summary of some of my key points. (summarised in this video) FTG is a dynamic, fast-moving market. Nearly all consumers eat FTG with 96% of the population eating FTG at some point in the year, typically buying two […]
Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble, Unilever, Coca-Cola, Microsoft and Verizon […]
Society’s increased awareness of environmental, political and ethical issues will define brand success. A generation is entering the market who have only experienced austerity, gay marriage and smartphones. Will your values allow you to win in 2019?