Our Voice

Changing shopper behaviour to drive category growth

  Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]

A convenient truth

Introduction How is the High Street changing,? How will supermarkets adjust? With shoppers demanding personalisation how will brands respond?. If you have ever worked in the hospitality industry you will know that personalisation is at the heart of everything you do. Personalisation is, therefore, the ability to make the shopper or consumer feel engaged with […]

Are we being proactive?

Are we being proactive? Are we making enough long term decisions? What are your top 3 business priorities for January? How can the category management process be reduced? No this is not a piece about personal effectiveness nor is it a prediction list. The question is aimed at those of us who return to work after […]

2019 is the year for what exactly?

An opportunity to gaze in wonderment at the motivational quotes that are posted on LinkedIn in January (has everyone morphed into Anthony Robbins over Christmas?) or is this the year that we do what we did last year because that was pretty successful? Whatever your ambitions are for 2019 “Good luck”. If you’re operating in […]

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