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Voices

July 24, 2018

When less choice can lead to greater shopper satisfaction.

Browsing Youtube is one of my guilty pleasure but periodically you can find a gem. This is Monocle’s take on the future of the High Street. Where shoppers buy is fragmenting. Where shoppers can buy is increasing. The choice is on the increase.  The choice is great isn’t it?

June 13, 2018

Shopper Marketing based social selling for brands

Sometimes we forget that the hard yards count for something. Yesterday I received an unexpected email from Tim Hughes who along with Adam Gray and Alexander Low are part of Digital Leadership Associates. This team are at the forefront of social selling globally. Tim’s email asked me to review an article he had written based […]

June 5, 2018

The Rebalancing Resources Report 2018

A year on, we have reviewed and updated our report so that it reflects the current situation. Has anything changed? What needs to happen to encourage long term growth? What is next for brands and categories? In this report, we explore the ‘Why” and identify the ‘it’. Our research confirms that over the last 10 […]