Our Voice

April 23, 2019

Changing shopper behaviour to drive category growth

  Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]

Category Management, Retail Sales Training, Sales and Marketing Training, Teams, Training
February 1, 2019

A convenient truth

Introduction How is the High Street changing,? How will supermarkets adjust? With shoppers demanding personalisation how will brands respond?. If you have ever worked in the hospitality industry you will know that personalisation is at the heart of everything you do. Personalisation is, therefore, the ability to make the shopper or consumer feel engaged with […]

Category Management
January 4, 2019

2019 is the year for what exactly?

An opportunity to gaze in wonderment at the motivational quotes that are posted on LinkedIn in January (has everyone morphed into Anthony Robbins over Christmas?) or is this the year that we do what we did last year because that was pretty successful? Whatever your ambitions are for 2019 “Good luck”. If you’re operating in […]

Category Management, Retail Sales Training
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