Why do you need a Category Vision?
A detailed Category Vision will impact all organisational functions and steer operational plans and KPIs.
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Big River Solutions
Value Chain Marketing for Growth
Author: Christine Edwards
2023 – it’s all about soft skills…
In a recent report from SHrM, HR professionals were asked to identify existing the skill gaps in their business. 37%
Read MoreIt’s All ‘Go’
So there I was driving along Tottenham High Street with Zoe alongside me. It was 1986, I had just graduated
Read MoreEmpowerment has become a cliché
Has empowerment fallen out of favour simply because the word has become a cliche? Companies that don’t promote a decision
Read More15 Benefits of External Facilitation
Currently, we are helping many clients with their projects by delivering excellent outcomes through workshop facilitation. “External facilitators are unnecessary.
Read MoreWhat is a Category Captain?
Isn’t it time to put your big brave pants on? It’s time to become the Category Captain. In this article
Read MoreOnline Category Management
As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of
Read MoreThe four questions you should ask to check you’ve got your category management basics in place
With all the media hype around shopper marketing, technological advances and digital, brands need to make sure they remember to
Read MoreThe Importance of Category Management
Back to our series on ‘Back to Basics’, let’s look at why category management became such an important discipline. As
Read MoreDefining the Difference between Category Management and Category Development
The eight steps to mastering category management have been guiding our industry since the early 1980s, when Dr Brian Harris
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