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Applying ‘now’ to the future

Applying 'now' to the future

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible.

With the emergence of  AI, IoT and robots are set to be the backbone of all industry sectors, not just FMCG/CPG. Predicted innovations include driverless cars, trains and planes. Those in the legal profession financial services will feel the pinch as well blue collar trades. Which all seems a little far fetched doesn’t it. But maybe not. Post Brexit somethings got to change.

Is it a truism that the value of any product or service has a shorter shelf life in today’s economy as consumers become more sophisticated?

Today the consumer intuitively knows what is a good deal and when an interesting proposition has limited value.  As a consequence product life cycles are becoming shorter with the buyers experience moving from ‘Must have’ through ‘Got that’ to ‘What’s new’ much faster. This in turn adds increasing demand on time and response.

For many years reports have been published indicating that customers are now more ‘market and product savvy’ than at any time over the last fifty years.

Fresh thinking…two common words …that together sets a big expectation.

These are two simple words that can make a difference, that can shape our success, that embodies the authenticity of what we, at Big River believe and do…

Everyone has their own version of it. Everyone says they know what it is, that their company is the best at it or their team invented it. And that is great.

But there are three key behaviours that wrap themselves around those two clear words that define who we are. To us all, at Big River Solutions we know that  “Fresh thinking” depends on the three behaviours of  “trust”, “collaboration” and “transparency”.

Want to come along on that journey with us? Want us to support you? Do you want to make a difference?… then let us help you.


July 24, 2018

When less choice can lead to greater shopper satisfaction.

Browsing Youtube is one of my guilty pleasure but periodically you can find a gem. This is Monocle’s take on the future of the High Street. Where shoppers buy is fragmenting. Where shoppers can buy is increasing. The choice is on the increase.  The choice is great isn’t it?

June 13, 2018

Shopper Marketing based social selling for brands

Sometimes we forget that the hard yards count for something. Yesterday I received an unexpected email from Tim Hughes who along with Adam Gray and Alexander Low are part of Digital Leadership Associates. This team are at the forefront of social selling globally. Tim’s email asked me to review an article he had written based […]

February 15, 2018

Know the shopper

Regular readers will know we believe that connecting the consumer, shopper and customer within a category focused environment will optimise performance. At the heart of this approach is the need to deliver for each party, maximising the experience along the way and getting the basics right. This is often forgotten. So how are you going to […]

February 14, 2018

Call me by my name

We all like to be called by our name. Our name is our identity, it’s who we are. It’s personal. Call me by my name and I will do more for you. My name is who I am. So why do we not know the name of our shoppers? Is the task too big? Do we not […]

February 12, 2018

Oprah for President

Category management and shopper marketing – connecting with the right audience. At the recent Golden Globe awards, Oprah gave a barnstorming speech. I like Oprah who I find is always impressive. Who doesn’t love her backstory and who can’t help but admire and applaud her success? As she sat down to tumultuous applause, the TV […]

February 12, 2018

The New Artisanal Economy

Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. Category management and shopper marketing will have its part to play. According to Bloomberg (13th Feb […]

January 22, 2018

Whose world is Tupac changing today?

It’s 05:50 on a Saturday morning in January 2018. Dawn is rising. I turn on Spotify and I trawl through Google. Tupac, Amber, Dr Dre and 50 Cent are in my ears as I review this week’s meetings and conversations I had, checking meaning and understanding. Tupac gives me the theme for today’s article, In […]

October 3, 2017

The 4th Industrial Revolution

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible? For the shopper the term omnichannel doesn’t exist and here is why: Shoppers buy for the occasion […]

The Big Plan

David Edwards

David is responsible for strategic direction and growth. Building a business based on the core principles of financial robustness, excellent client delivery and operational integrity, David has ensured the business has remained on track despite the economic headwinds experienced over recent years.

Having spent 25 years developing business units for many IT and Telecoms companies, David is uniquely placed to develop Big River Solutions as a broader solutions and services provider. Prior to joining Big River Solutions, David’s assignments have taken him to North America, EMEA, The Nordics, Africa and India where he has developed a pragmatism that crosses cultures, and a leadership style that clearly defines the direction of travel for Big River.

David is responsible for partner alliances, developing overseas operations and portfolio development. David has a profound belief that developing collaborative relationships with partners is one of the important routes to success.

Developing sales stories, providing training solutions or delivering for the future is all part of what we do.

By embedding existing technology platforms, we help improve decision-making and ROI. Understanding capabilities and mapping against best in class and best practice, we can shape a roadmap for enhanced execution and increased client growth.

 The ‘big plan’ is compelling, performance driven and results orientated.