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Applying ‘now’ to the future

Applying 'now' to the future

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible.

With the emergence of  AI, IoT and robots are set to be the backbone of all industry sectors, not just FMCG/CPG. Predicted innovations include driverless cars, trains and planes. Those in the legal profession financial services will feel the pinch as well blue collar trades. Which all seems a little far fetched doesn’t it. But maybe not. Post Brexit somethings got to change.

Is it a truism that the value of any product or service has a shorter shelf life in today’s economy as consumers become more sophisticated?

Today the consumer intuitively knows what is a good deal and when an interesting proposition has limited value.  As a consequence product life cycles are becoming shorter with the buyers experience moving from ‘Must have’ through ‘Got that’ to ‘What’s new’ much faster. This in turn adds increasing demand on time and response.

For many years reports have been published indicating that customers are now more ‘market and product savvy’ than at any time over the last fifty years.

Fresh thinking…two common words …that together sets a big expectation.

These are two simple words that can make a difference, that can shape our success, that embodies the authenticity of what we, at Big River believe and do…

Everyone has their own version of it. Everyone says they know what it is, that their company is the best at it or their team invented it. And that is great.

But there are three key behaviours that wrap themselves around those two clear words that define who we are. To us all, at Big River Solutions we know that  “Fresh thinking” depends on the three behaviours of  “trust”, “collaboration” and “transparency”.

Want to come along on that journey with us? Want us to support you? Do you want to make a difference?… then let us help you.


November 12, 2018

Byron Sharp says…

Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble,  Unilever, Coca-Cola, Microsoft and Verizon […]

November 5, 2018

Will your brand values allow you to win in 2019?

Society’s increased awareness of environmental, political and ethical issues will define brand success. A generation is entering the market who have only experienced austerity, gay marriage and smartphones. Will your values allow you to win in 2019?

November 2, 2018

UK Grocery market performance

As we leave Europe does the UK grocer need to start to capture a higher percentage of the consumer pound for the UK economy? 

October 1, 2018

Online Category Management

As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very adept at delivering category management initiatives for bricks and mortar stores. Unfortunately, when it comes to online or e-commerce, this can be an afterthought. The […]

September 27, 2018

Who is going to be the next Harry Potter?

Before I get onto the topic of this article, I want to thank you for reading last week’s newsletter. The feedback we have received has been very positive which is always welcome. In every newsletter there are articles that don’t make the cut, that’s to be expected. There are others that really hit the spot […]

September 24, 2018

Can you entertain?

On a recent trip to the Speciality Food exhibition at Olympia, it was fabulous to see the innovation on display. From obscure South American beans to niche confectionary all the exhibitors were thriving.

July 24, 2018

When less choice can lead to greater shopper satisfaction.

Browsing Youtube is one of my guilty pleasure but periodically you can find a gem. This is Monocle’s take on the future of the High Street. Where shoppers buy is fragmenting. Where shoppers can buy is increasing. The choice is on the increase.  The choice is great isn’t it?

June 13, 2018

Shopper Marketing based social selling for brands

Sometimes we forget that the hard yards count for something. Yesterday I received an unexpected email from Tim Hughes who along with Adam Gray and Alexander Low is part of Digital Leadership Associates. This team are at the forefront of social selling globally. Tim’s email asked me to review an article he had written based […]

The Big Plan

David Edwards

David is responsible for strategic direction and growth. Building a business based on the core principles of financial robustness, excellent client delivery and operational integrity, David has ensured the business has remained on track despite the economic headwinds experienced over recent years.

Having spent 25 years developing business units for many IT and Telecoms companies, David is uniquely placed to develop Big River Solutions as a broader solutions and services provider. Prior to joining Big River Solutions, David’s assignments have taken him to North America, EMEA, The Nordics, Africa and India where he has developed a pragmatism that crosses cultures, and a leadership style that clearly defines the direction of travel for Big River.

David is responsible for partner alliances, developing overseas operations and portfolio development. David has a profound belief that developing collaborative relationships with partners is one of the important routes to success.

Developing sales stories, providing training solutions or delivering for the future is all part of what we do.

By embedding existing technology platforms, we help improve decision-making and ROI. Understanding capabilities and mapping against best in class and best practice, we can shape a roadmap for enhanced execution and increased client growth.

 The ‘big plan’ is compelling, performance driven and results orientated.