Shopper Marketing Health Check

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We have an effective and efficient planning process for our Shopper Marketing programmes

We create Shopper Marketing plans that are based on a clear understanding of the shopper behaviour that we want to change

We have an ‘Omni channel’ approach to our Shopper Marketing Plans

We have high levels of shopper insights and a way that we turn these insights into actions

We understand what influences shoppers at point of purchase

We understand what is important for customers and tailor our activation plans accordingly

We create engaging sales propositions that are used by our sales team and us to on-board customers

We consistently create impactful propositions that motivate our customers and encourage them to collaborate with us

Our Shopper Marketing Capabilities are high

We have a clear set of Shopper Marketing capabilities