Thought Leadership – Sharing Insights

November 15, 2017

Choice overload in category management, less is more.

You’ve heard the saying less is more, never has this been truer than when deciding on the size of a range and the choice available to the shopper. For most companies this is counter-intuitive, believing that a large range will mean that they will achieve more sales, but research has proven that this is not […]

October 24, 2017

Category Vision: Keeping it Relevant

How can one phrase mean so many different things to different people? What’s the phrase? Well, it is that much-bandied phrase Category Vision. Recently we were approached by a client and asked to submit a proposal for a category vision project. Our proposal confirmed that the project required a consolidation of trends from a consumer, […]

October 13, 2017

It’s not all one way traffic – A collaborative thought piece By Big River Solutions & Shoppercentric

This article ‘one-way traffic…’first appeared in Essential Retail 12/10/2017 In a recent Mintel report, online grocery sales were predicted to be worth £11.1 billion in the UK in 2017, which will be an increase of £1.1 billion on the previous year. Other data shows that the proportion of shoppers buying most or all of their groceries online […]

October 3, 2017

The 4th Industrial Revolution

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible? For the shopper the term omni-channel doesn’t exist and here is why: Shoppers buy for the occasion […]