Thought Leadership – Sharing Insights

September 7, 2017

Rebalancing Category Management and Shopper Marketing

Over the last few years everything has become focused on ‘the now’, with little long term planning or priority given to longer term projects. Over time, resources (people and money) have moved from category growth initiatives that require time (category development) to short term tactical shopper marketing that delivers immediate return. The concept of ‘grow […]

July 21, 2017

Rebalancing Category Management and Shopper Marketing – Part 1 – Category Development the blue box

In the first article in our series, we consider the blue sector, which is Category Development. To quote Henry Ford – “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is a quote I love and for me highlights the output from category management. To quote our website […]

July 20, 2017

Big River Solutions and Symphony GOLD Partner to Enhance CPG and Retail Business Solutions and Processes

Customers to benefit from full-spectrum category management and shopper analytics Symphony GOLD, provider of the GOLD unified software platform for omni-channel retail, and Big River Solutions, a UK-based, FMCG-focused consultancy that provides a range of category management and shopper marketing solutions for retail and CPG businesses globally, today announced their partnership. This agreement will enable both […]

July 12, 2017

Shopper Missions – A collaborative thought piece By Big River Solutions & Shoppercentric

For a long time now missions have been a core part of the category management / shopper marketing language. Identifying which missions are important in which channels, allows brands and retailers to flex their offering and target specific shoppers on key missions. But, shopping has changed considerably in recent years as channels have multiplied and […]