Articles

January 22, 2018

Whose world is Tupac changing today?

It’s 05:50 on a Saturday morning in January 2018. Dawn is rising. I turn on Spotify and I trawl through Google. Tupac, Amber, Dr Dre and 50 Cent are in my ears as I review this week’s meetings and conversations I had, checking meaning and understanding. Tupac gives me the theme for today’s article, In […]

January 9, 2018

It’s all about people and their behaviour – A collaborative thought piece by Big River Solutions & Shoppercentric

The retail sector is undergoing a huge change, with significant implications on retailers, brands and service suppliers such as design and marketing agencies. The nature of retailing has changed, with the stellar growth in online shopping, and the opportunities that digital developments are opening up. To re-invigorate bricks & mortar stores traditional retailers are branching […]

January 6, 2018

Delivering great Category Management

A pivotal area of a business is the Category Management Team. We’ve already written an item on good range reviews and choice overload, and how optimising range is a key skill, and we suggested the steps to take to deliver a great range review. Growing the pie, not growing share, doing the right thing and […]

November 30, 2017

Creating a Capability Framework

A major part of what makes your business unique is its capabilities.  They define your customers’ value and they distinguish you from your competitive set. If you are able to offer something that is unique, your customers will choose you to help them develop the category in their business. A capability framework is an important […]