Regular readers will know we believe that connecting the consumer, shopper and customer within a category focused environment will optimise performance. At the heart of this approach is the need to deliver for each party, maximising the experience along the way and getting the basics right. This is often forgotten. So how are you going to […]
At Big River Solutions we recognise that Shopper Marketing has become a dynamic and ever-changing topic for forward-thinking brands, who are seeking long-term brand growth
Putting shoppers at the centre of your marketing plans means customising their whole shopping experience. It requires an understanding of shopper motivation along the path of purchase, from sofa to shelf, anticipating what will delight them each and every step of the way. It moves you to a position of power, where you understand what your shoppers want before they do – and then enables you to provide a solution that creates new habits and generates real brand loyalty.