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Shopper Marketing

Great execution should delight the shopper

Big River Solutions

Our approach...

At Big River Solutions we recognise that Shopper Marketing has become a dynamic and ever-changing topic for forward-thinking brands, who are seeking long-term brand growth

Putting shoppers at the centre of your marketing plans means customising their whole shopping experience. It requires an understanding of shopper motivation along the path of purchase, from sofa to shelf, anticipating what will delight them each and every step of the way. It moves you to a position of power, where you understand what your shoppers want before they do – and then enables you to provide a solution that creates new habits and generates real brand loyalty.

Shopper Marketing

Optimising performance...

Good Shopper Marketing should delight your shoppers. Understanding who they are and what their needs are, and putting these insights at the heart of your activation plans, will change shopper behaviour and ensure that your brand is ahead of the pack.

Shopper Enable2

Assistance...

This is a selection of the areas we can assist you in:

Strategic Shopper Marketing...

  • Design your approach to shopper marketing, embed it and make it live
  • Support “insights creation” via shopper research/ongoing analytics
  • Create shopper strategies
  • Create a channel based Look of Success
  • Assess current capabilities and design a roadmap for future improvement
  • Train shopper marketing skills – from basic to the practitioner course
  • Create and embed a shopper marketing team, recruit and put in place processes and tools
  • Embed shopper marketing in your organisation
  • Up-skill your team through coaching, mentoring or onsite support
  • Review organisation design and alignment
  • Design your approach to digital

Tactical Shopper Marketing...

  • Assist in annual planning
  • Create a mechanism to help you understand the ROI of activities
  • Resource the team (via interim or search).

Portfolio...

My Post (4)
Creating-Shopper-Marketing-Activation-Plans-k
Our portfolio - Interim Resources
Our portfolio - Project Management
Our portfolio - Commercial Capabilities

Voices...

Food Matters Live 2018

I recently presented at Food Matters Live on the topic of food to go, here is the summary of some of my key points. (summarised in this video) FTG is a dynamic, fast-moving market. Nearly all consumers eat FTG with 96% of the population eating FTG at some point in the year, typically buying two […]

Byron Sharp says…

Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble,  Unilever, Coca-Cola, Microsoft and Verizon […]