Consulting Services

Creating Collaboration

With a diverse team of leaders and seasoned category and shopper practitioners, each assignment is approached with an expert eye, a professional curiosity and a determination to land the plan.

It helps that our consultants include world champion cyclists, tri-athletes, martial art world champions, and self-starters, who delight in working with clients across a wide range of consumer industries, to enrich the shopper experience and increase customer understanding.

We deliver projects that lead to skill enhancement, improvement in practices and processes and leave (through firmly embedding our output) a legacy that survives long after we have left. We continue to demonstrate our ability to deliver projects that are strategic or tactical and that deliver internally as well as sometimes, being the face of our clients externally.


The 4th Industrial Revolution

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible? For the shopper the term omni-channel doesn’t exist and here is why: Shoppers buy for the occasion […]

Project Management – Our 5 step process

Last week we held a project completion party to celebrate the successful conclusion of a tricky category management project, that had been 2 years in the making. Working across a multi-functional and multi-cultural organisation does present its own challenges, and that is what we had embraced. As I watched the team ‘catch their breath’ that […]

Voice of the Customer

How do you understand your customers’ needs and harness their voice to drive business performance? One way that this can be achieved is to run a Voice of the Customer programme. What is Voice of the Customer (VoC)? Voice of the Customer (VoC) is a term that describes your customers’ feedback about their experiences with […]