You’ve heard the saying less is more, never has this been truer than when deciding on the size of a range and the choice available to the shopper. For most companies this is counter-intuitive, believing that a large range will mean that they will achieve more sales, but research has proven that this is not […]
Whilst others settle for Category Management, at Big River Solutions we drive for Category Development
Our belief is that Category Development delivers more, and has a greater effect than just taking the purely historical view produced by Category Management. We acknowledge that a review of the past has a part to play in creating a level of retrospective understanding. However, predicting and anticipating the trends that are approaching allow us to help you ensure that your category retains its relevance. Aligning expectation to market conditions, which are shaped by the customer, shopper, consumer and the environment, allows clients to identify new opportunities, including NPD, brand extension opportunities, and shopper marketing.
Category Management has a long-established reputation for optimising a category’s performance, but this is no longer enough. Category Development is an evolution that moves on from analysis of the past, to embrace the impact of future lifestyles and trends.
We have a proven track record in creating Category Development solutions that become an everyday habit, with everyone in an organisation having a part to play.
At Big River Solutions, our expertise is a result of 25 years in the field. We have developed some of the most creative and pragmatic Category Development solutions in today’s market. We have experience of being involved in all the major review processes and have done the job from the bottom up.