Open Workshops – Shopper Marketing

As a top-up to existing training or as a cost-effective solution, wedfr run open training days specifically targeted at up-skilling an individual.

In the area of Shopper Marketing we offer two workshops:

Shopper Marketing – Basics
2 days

This two-day event is specifically designed to open up the world of Shopper Marketing for those with little or no experience.

It is also beneficial for people in your commercial team where some understanding of Shopper Marketing, would help.

Key deliverables:

• an understanding of what Shopper Marketing is

• an increase in the level of comfort for the delegates with regard to data sources and specifically shopper research

• creation of an understanding of why putting the shopper at the centre of your marketing efforts, leads to enhanced performance

• increase in the understanding of key shopper metrics and how to track and evaluate activities.

The course will cover:

• a basic understanding of Shopper Marketing – language, tools, techniques and sources of data

• the benefits for the organisation of a shopper-based focus

• the sources of data and how to use them to understand shopper behaviour

• how to measure effectiveness

• how to develop simple category-based selling stories.

Shopper Marketing – Practitioner
3 days

This three-day event is specifically designed to upskill people who have good basic skills but need to be able to operate at a higher level.

Key deliverables:

• an enhanced understanding of what Shopper Marketing is

• an increase in the level of understanding of why putting the shopper at the centre of your activities leads to improved performance

• an understanding of how shopper insights direct your approach to Shopper Marketing

•an understanding of why a longer-term approach is required.

The course will cover:

• an enhanced understanding of Shopper Marketing – language, tools, techniques and sources of data

• an understanding of key shopper insights e.g. missions, decision trees, shopper segmentation, need states

• why the best Shopper Marketing starts with a business issue and where an objective is set to change shopper behaviour

• the benefits for the organisation of a long term shopper-based focus and why this is important

• the steps along the P2P including an omni channel approach

• the tools and techniques required to understand shopper behaviour

• how understanding what motivates shoppers maximises the effect of your activities

•how to collaborate and create breakthrough ideas with customers.

Additional Option

We also offer the option to create a three day workshop for an organisation. This incorporates a shopper immersion session, in-market field visits and is tailored to delivering specific plans that can be rolled out in-market.

Shopper Marketing – Basics

2 days

6th / 7th April 2017

19th / 20th October

£1400 per delegate excl VAT

Shopper Marketing  – Practitioner

3 days

19th, 20th and 21st April 2107

11th, 12th and 13th October

£1950 per delegate excl VAT

Location – RHS Wisley, Surrey

Prices quoted are per delegate inc lunch, refreshments and course materials. All prices exclude VAT

To enrol on a workshop please click here

Big River Solutions’ workshops are designed with recognition that individual delegates respond to different learning styles. We always seek to optimise learning by utilising plenary output that allows delegates to practice new skills:

  • as soon as possible
  • on real-life scenarios
  • where the language and landscape reflect the reality that the delegates return to.

We constantly update our materials to reflect best practice and include case studies that are both recent and relevant. Delegates will return to work with resources that can be used immediately to improve their effectiveness in their role and department.

Our Big River Academy team is able to demonstrate effective and immediate impact for clients using our training programmes. This has been built through many years of experience designing face-to-face learning events. We are recognised for offering mentoring and one-to-one training that delivers tangible and rapidly demonstrable benefits. We also have a reputation for being leading-edge for new learning techniques as they become available. We consider ourselves expert at incorporating e-learning where it supports workshops or for remote learning.