This 2 day course is designed to provide a thorough grounding in the how’s and why’s of shopper insight for those who either commission or use insights within their roles.
- an understanding of what Shopper Insight is and its relationship with consumer insights; why shopper vs. consumer; and when both work together
- an overview of insight sources and approaches; which to use/when across different business issues and objectives
- practical guidelines on how to get the best out of shopper research: what makes a great brief; achieving stakeholder (and customer) engagement; and how to make sure insights have traction within your business.
Who should attend?
Suitable for insight professionals, category managers and shopper marketers who wish to update their knowledge and benefit from sharing experiences with other professionals across different sectors / categories.