Open Workshops – Insights – A Practitioners Approach

This 2 day course is designed to provide a thorough grounding in the how’s and why’s of shopper insight for those who either commission or use insights within their roles.

Key deliverables:

  • an understanding of what Shopper Insight is and its relationship with consumer insights; why shopper vs. consumer; and when both work together
  • an overview of insight sources and approaches; which to use/when across different business issues and objectives
  • practical guidelines on how to get the best out of shopper research: what makes a great brief; achieving stakeholder (and customer) engagement; and how to make sure insights have traction within your business.

Who should attend?

Suitable for insight professionals, category managers and shopper marketers who wish to update their knowledge and benefit from sharing experiences with other professionals across different sectors / categories.

Location

Cost

Dates

RHS Wisley, Surrey

£850 per delegate excl VAT

22nd September

All prices exclude VAT.

Prices quoted are per delegate inc lunch, refreshments and course materials.