It’s 05:50 on a Saturday morning in January 2018. Dawn is rising. I turn on Spotify and I trawl through Google. Tupac, Amber, Dr Dre and 50 Cent are in my ears as I review this week’s meetings and conversations I had, checking meaning and understanding. Tupac gives me the theme for today’s article, In […]
Insights are often where we start
Our approach to Category Management centres on the deep belief in simplifying the shopping experience. In using shopper insights we create a comprehensive picture of the data journey, shopper habits, shopper journey, category relevance and category investment. We simplify the data journey from the point of purchase to the basket.