Expertise

Simplifying the customer experience:
It all starts with insights

Insights are often where we start

Our approach to Category Management centres on the deep belief in simplifying the shopping experience. In using shopper insights we create a comprehensive picture of the data journey, shopper habits, shopper journey, category relevance and category investment. We simplify the data journey from the point of purchase to the basket.

Actionable Insights

Big River Solutions has a well-earned reputation for excellence in creating actionable insights and delivering Shopper Marketing and Category Management client solutions.

Insights are often where we start. They could relate to the shopper/consumer/customer/category or even the client business. Our skilled practitioners are able to turn data into actionable insights. These, in turn, drive an improvement in business performance or in identifying new client opportunities. We achieve this by establishing the best source of data, sourcing the data, modelling, and stress testing the identified opportunities. We apply a level of pragmatism to what is needed, driven by experience and an understanding of best practice.

Insights into the softer skills

At Big River Solutions we are also able to turn our hand to softer analysis, reviewing capabilities and creating roadmaps of “good to great”.

A team with the relevant skills and experience is allocated to the task at hand. Most importantly, we pride ourselves on excelling at embedding our projects within an organisation and will work with the client to ensure maximum long-term benefit.

We build capabilities across the organisation. Our objective is to leave an organisation fitter and more able to drive its own business. This is achieved by embedding appropriate processes and tools as required and can be supported by training or coaching.

Articles

January 22, 2018

Whose world is Tupac changing today?

It’s 05:50 on a Saturday morning in January 2018. Dawn is rising. I turn on Spotify and I trawl through Google. Tupac, Amber, Dr Dre and 50 Cent are in my ears as I review this week’s meetings and conversations I had, checking meaning and understanding. Tupac gives me the theme for today’s article, In […]

July 28, 2016

Fresh thinking

Fresh thinking…two common words …that together sets a big expectation. These are two simple words that can make a difference, that can shape our success, that embodies the authenticity of what we, at Big River believe and do…. Everyone has their own version of it. Everyone says they know what it is, that their company […]

June 22, 2016

How to predict the food trends of tomorrow

How do you fancy a grasshopper glaze on your greens? Is the ‘yuck factor’ enough to stop you adding algae as an everyday food source? You may grimace and decline but 40 years ago everyday people were turning up their noses when presented with the option of eating raw fish and seaweed. In the 80s […]

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