Customers to benefit from full-spectrum category management and shopper analytics
Symphony GOLD, provider of the GOLD unified software platform for omni-channel retail, and Big River Solutions, a UK-based, FMCG-focused consultancy that provides a range of category management and shopper marketing solutions for retail and CPG businesses globally, today announced their partnership. This agreement will enable both companies to enhance their offerings through a combined delivery of category management software, strategy, process consultation, and capability support to current and new customers. Big River Solutions and Symphony GOLD have combined their areas of expertise to deliver a full category management approach/solution to potential and existing customers.
Partnering with Big River Solutions will complement Symphony GOLD’s industry-leading solutions for category management for both CPGs and retailers. In particular, Big River Solutions is known for its expertise in category management, shopper marketing, customer analytics and consulting services.
“This partnership will create an instant synergy between our category planning solutions and customers’ processes,” said Matt Robinson, Solution Marketing Director, Symphony GOLD. “Big River Solutions category management and development expertise will accelerate value creation by transforming data into actionable insights and identify effective ways of working to drive performance and growth.”
“We’re excited to be working with Symphony GOLD, as they have long been a leader in the provision of category management platforms that deliver insights and identify key actions to be undertaken, as part of a customer-centric strategy,” said Christine Edwards, Managing Director, Big River Solutions.
Big River Solutions has a recognized strength in embedding practices and processes. This expertise will be applied to establishing Symphony GOLD technology as a pivotal part of the category and shopper processes of a CPG client organization.