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Delivering a range of category management and shopper marketing solutions for retail and CPG businesses, globally

Big River Solutions and Symphony GOLD Partner to Enhance CPG and Retail Business Solutions and Processes

Customers to benefit from full-spectrum category management and shopper analytics Symphony GOLD, provider of the GOLD unified software platform for omni-channel retail, and Big River Solutions, a UK-based, FMCG-focused consultancy that provides a range of category management and shopper marketing solutions for retail and CPG businesses globally, today announced their partnership. This agreement will enable both […]

Shopper Missions – A collaborative thought piece By Big River Solutions & Shoppercentric

For a long time now missions have been a core part of the category management / shopper marketing language. Identifying which missions are important in which channels, allows brands and retailers to flex their offering and target specific shoppers on key missions. But, shopping has changed considerably in recent years as channels have multiplied and […]

“Providing solutions that turn data into actionable insights”