Connecting the consumer, shopper and customer

Welcome to Big River Solutions

A global management consultancy specialising in
Category Management, Shopper Marketing, and Commercial Solutions.

We work with global CPG/FMCG companies to help them grow



Understand the current situation and needs



Provide processes, practices, and tools at the right level of complexity



People support to maximise impact and ROI

In this world fresh thinking is needed

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The Rebalancing Resources Matrix

In this world of category and shopper, activity has become focused on ‘the now’, with little planning or priority given to longer-term projects.

The concept of ‘grow the pie’ has been left behind in favour of ‘win today’. This short-term focus is in our opinion, unsustainable. The costs for the immediate gain of ‘win today’ cannot be maintained.The drive to change shopper behaviour has lost out to ‘get volume now’. Category Development or Management is today’s orphan child.

CPG needs a new approach. To find out how we propose to rebalance this behaviour download our white paper outlining some the initiatives that can be adopted by those asking how they can regain the common ground.

Growing Categories and Changing Shopper Behaviour

Category Management

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Shopper Marketing

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Consulting Services2


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By optimising your category offering at the point of purchase, simplifying the shopper’s task and delivering consistency in approach, improves category performance and commercial relationships.

With over 20 years’ experience in category management, Big River Solutions can build capabilities, toolkits, training and offer ongoing support. We can support your needs, from strategic to tactical, from Category Vision creation to outsourced range reviews, we can help build your category management capabilities.

With the growth in omni-channel and the rise of disruptors, ensuring that rigorous insights are at the heart of shopper marketing activity grows in importance. Applying clarity and rigour to objective setting and targeting, allows your target shopper to be at the heart of everything you do. This approach accelerates the likelihood of long term shopper behaviour change.

Big River Solutions can help improve the return from your shopper marketing by improving your organisation’s capability and improving output.

Understanding your customers, their feedback and creating action plans to address leads to improved commercial performance.

Aligned, motivated teams and individuals deliver enhanced performance and improved the working environment.

Projects being run on time, with defined scope and objectives ensures optimum output, results and maximised commercial benefit.

Shortfalls in the resource can occur at critical moments, a highly skilled interim resource can help bridge that gap and deliver key business projects.

One way to keep high performing individuals and to enhance team output is to ensure that the right training is available to build capabilities.

Big River Solutions can create customised training based on identified needs or business issues. We recognise that resources – both time and money – are precious, so we ensure that what we provide is tightly targeted and tailored so that every moment of your training is effective.

Also, we run open training days specifically targeted at up-skilling an individual.

We can provide coaching, mentoring and on-the-job training and can create e-learning modules.

The Big River Academy team has many years of experience designing learning events. We ensure that our materials remain relevant, by constantly updating our materials with best practice and up-to-date case studies.




Open Workshops

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In Focus

In Focus

In the News

In the News

Commercial Capabilities

A major part of what makes your business unique is its capabilities.  They define your customers’ value and they distinguish you from your competitive set. If you are able to offer something that is unique, your customers will choose you over your competitive set.

Our approach is pragmatic and practical, taking a holistic view of the needs of the organisation, the resources available and the desired future state of the organisation.

A specific plan can be created that identifies actions, owner, timescale, and dependencies.